Streetwear: The Ultimate Guide to Starting Your Own Brand
By Craig D. Washington | Founder of Top Notch NME

Every movement starts with a first step. This is where yours begins.

In Streetwear: The Ultimate Guide to Starting Your Own Brand, Craig D. Washington delivers a focused and practical foundation for aspiring designers and entrepreneurs ready to enter the world of streetwear. This book is the entry point—a clear, actionable guide designed to turn ideas into real, functioning brands.

Across 44 pages, Washington breaks down the essential building blocks of starting from scratch. From developing a unique concept and crafting a strong brand identity to sourcing materials, manufacturing products, and bringing designs to market, each step is presented with clarity and purpose.

More than just instruction, this guide emphasizes discipline, vision, and execution—equipping readers with the tools needed to move from inspiration to action. Washington also provides insight into pricing strategies, marketing approaches, team building, and financial management, ensuring that new creators understand both the creative and business sides of streetwear.

As both author and illustrator, Washington delivers a cohesive, hands-on experience that reflects his journey from early beginnings to building Top Notch NME.

This book is for those ready to stop thinking about starting—and actually begin.

ISBN: 978-1-0879465-8-0
Format: eBook
Page Count: 44
Published: May 27, 2023
Language: English
Publisher: Top Notch NME
Illustrator: Craig D. Washington

Mastering Streetwear Expansion
By Craig D. Washington | Founder of Top Notch NME

Streetwear doesn’t scale by chance—it expands through vision, structure, and intentional execution.

In Mastering Streetwear Expansion, Craig D. Washington delivers a strategic deep dive into what it truly takes to evolve a streetwear brand beyond its foundation and into a global lifestyle force. Designed for established entrepreneurs, designers, and forward-thinking creatives, this book moves past the basics and focuses on the architecture of growth.

Across 110 pages, Washington breaks down the systems, strategies, and mindset required to scale with precision—covering brand positioning, product diversification, cross-industry collaborations, and the transition from apparel to full-spectrum cultural influence. He reveals how successful brands expand into new territories such as accessories, media, digital platforms, and experiential design—without losing identity or authenticity.

Drawing from his journey as CEO and lead designer of Top Notch NME, Washington provides real-world insight into navigating growth while maintaining creative control and brand integrity. This is a guide for those ready to move from operating a brand to building an ecosystem.

More than a business manual, this book reframes expansion as a disciplined evolution—one that requires clarity, innovation, and a long-term vision rooted in purpose.

ISBN: 979-8-3304571-4-4
Format: Hardcover
Page Count: 110
Published: October 14, 2024
Language: English
Publisher: Top Notch NME

Streetwear Beyond Fashion: Lifestyle and Influence
By Craig D. Washington | Founder of Top Notch NME

Streetwear has evolved far beyond clothing—it is now a global language of identity, innovation, and cultural influence.

In Streetwear Beyond Fashion: Lifestyle and Influence, Craig D. Washington delivers a powerful, systems-level exploration of what streetwear has become and where it’s going next. This is not a beginner’s guide. It is a strategic blueprint for creators, designers, and visionaries ready to expand beyond garments and step into building lasting cultural impact.

Across 111 pages, Washington unpacks how streetwear has transformed into a multidimensional force—shaping industries such as technology, music, art, architecture, sustainability, and digital experiences. Through sharp insight and real-world perspective, he reveals how today’s most influential brands are not just producing clothing, but constructing ecosystems, narratives, and movements.

Rooted in his journey as the founder of Top Notch NME, Washington shares the mindset, strategy, and philosophy required to elevate a brand from product to platform—from presence to influence. He challenges readers to think beyond trends and operate with intention, structure, and long-term vision.

This book is for those who understand that streetwear is no longer about what you wear—
it’s about what you build, what you represent, and how deeply your vision resonates.

ISBN: 978-1-0881626-4-4
Format: eBook
Page Count: 111
Published: August 19, 2025
Language: English
Publisher: Top Notch NME